What is PPC and
Google Ads?
PPC, using Google Ads, is an online marketing strategy that puts you where
your potential patients can see you: at the very top of Google. Simply bid on key words related
to your dental services, and your ad will show up at the top of search results. Each time a
potential client clicks on your ad, you pay a small fee (cost-per-click), and that visitor heads
to a landing page on your website to fill out a contact form. Effective PPC campaigns result in
more appointment with your practice, and the return on investment (ROI) makes the
cost-per-click fee well worth it.
Why do I need a PPC campaign for my
practice?
PPC allows you to rank high on Google for targeted procedures and
incentives you wish to promote, for example Dental Implants, Emergency Dentistry, Invisalign, –
and reach your potential patients wherever they are.
What will my actual monthly cost
be?
We charge a flat monthly fee to manage your PPC campaigns which allows us
to provide a service for much less than our competition – with higher returns.
You will only pay when prospective patients click on you ad, and that amount depends on the cost
of the key words you’ve chosen. We will make sure that your ads are at the top of Google search
results, gaining more clients than your competitors that are further down the list so likely to
never be seen. Contact us for a free quote.
How will I know if my campaigns are
effective?
We realize that tracking the efficiency of your online advertising dollars
is one of the most important and overlooked aspects of a successful campaign. Our team will
constantly monitor the performance of your campaigns – from clicks on your ads to a/b testing
landing pages and even phone calls to your office. Our goal is to develop the most profitable
campaign for your practice. Each month we will provide you with a detailed monthly report
analyzing the results of your campaign.