Key Insights to Set Your Dental Practice Apart
In the world of marketing, nothing remains the same for long. The ever-changing trends and the constant advancement in technology make keeping up to date more crucial than ever. Here are some of the latest stats that will help you know what’s most important today—and ensure that you spend your marketing dollars (and time) wisely.
Social Media
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. How are you connecting with your patients on Facebook and Instagram? Social media is a great way to create genuine, lasting relationships with your patients. Don’t forget to respond to comments within 24 hours—the sooner, the better!
Search Engines
When searching for treatment information, 73% of consumers use search engines. How do you rank? Does your site appear on page 1 when potential patients are looking for your services? Being seen is one of the main jobs of your website, and SEO (Search Engine Optimization) not only provides better visibility, but it attracts and converts new patients. Search is too important to ignore—make sure you’ve got SEO components that will keep you in the search game.
Mobile Searches
61% of mobile searchers are more likely to contact a local business if it has a mobile-friendly site. When it comes to your website, providing a good user experience is key in today’s world. Does your practice’s site adapt to the size of a mobile screen? Have you done all you can to ensure potential patients are able to easily navigate your site? Keep in mind that more than half are visiting your website from a mobile device. Do what it takes.
Use Blogging to Your Advantage
When blogging efforts are prioritized, marketers are 13x more likely to see positive ROI. Does your marketing strategy include a consistent blog that steadily grows traffic? Your online presence as an expert in your field will deepen connections with patients as well as build trust, establishing you as an industry leader. An effective blog is the secret to taking your marketing to this next level.
Utilize Videos
When given the option, 72% of people will watch video to learn about a product or service rather than read text. What’s your status on providing video for your patients? Have you taken a look at PBHS’s Launch Video? The biggest perk of this marketing option might be that it enables you to do what you do best—care for your patients—while a team of videographers do the heavy lifting. The logistics are simple. A video team comes to your office and creates high definition videos that showcase the exceptional care your practice provides—all while you continue with business as usual.
There’s no getting around it. Healthcare has entered the digital age, and we’ve got the stats to prove it. Stay on top of the trends by taking advantage of this data. Make the necessary adjustments as you seek to grow your practice and connect with patients. You won’t be sorry.