Now, more than ever, branding is essential to promoting your dental practice. Whether you’re big or small, well-established or new to the neighborhood, it’s not the procedures and expertise you offer that makes you stand out amongst your competitors. It is the credibility and value you provide to your patients. What is the uniform quality or […]
As the oldest and largest social media channel, Facebook is a powerful tool for marketing your practice online! We’ve compiled some tips and tricks to give your practice a head start on how to best market your practice. Make sure to optimize your Facebook. Get crafty with your branding! Here are a few simple tips […]
How Does Website Security (and HTTPS) Impact My Dental Practice? Chrome has launched a new update this July to alert visitors if the website they’re visiting is secure or “Not Secure”. This can be scary for patients looking to submit personal information on your website as identity theft affected 15 million people in 2017 alone. […]
Dental specialists, especially those who have been in practice for 10, 20 or 30+ years, have primarily depended on referrals for new patients. In the age of technology and the continuing rise of digital marketing, relying on referrals is simply not enough. Patients are easily empowered to research their referrals online, if by a general […]
It is 2018, and by now, establishing a social media presence for your dental practice should be a key component of your overall marketing efforts. So, how can your practice be successful on social media?
An important foundation of any dental practice is their branding. A solid branding strategy markets your practice’s professionalism, competence and character to your patients and referring doctors. Three key components of a practice’s brand identity include: a logo, website, and promotional marketing materials. Your logo. The first and most important building block of your brand is […]
Santa Rosa, CA, February 7, 2018 — ADA Member Advantage awarded its third product endorsement to PBHS, Inc. for its user-friendly, high-tech entertainment and marketing system for waiting rooms. Aptly named “ADA TV”, the product is the result of a collaboration between PBHS and the ADA.
Google offers Google My Business, a free listing for your dental practice. Optimizing your Google My business can help your listing perform within Google Maps.
Mark Zuckerberg recently announced that Facebook will be changing its news feed algorithm to prioritize content from friends, family and groups. What does this mean for your practice’s Facebook page?
Facebook has over 1.28 billion daily users. As that number increases daily, it is important for dentists and specialists to add social media to their marketing strategies if they haven’t already. Not sure where to start? Last month, PBHS Social Media Director Kathryn Inman presented a webinar to the ADA community on just this topic.
